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Read the review below or see it on the NYT website
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When It Pays to Be Illegible
By MICHAEL HSU
For those who want to guard against identity theft but don’t like the mess of a paper shredder, the Kes’pon ID Guard Stamp may be the answer. Popular in Japan and now available in the United States, it prints a 2.75-by-1-inch block of 385 characters designed to obscure addresses and other sensitive information. Its creator, Yusuke Yonetsu, found that solid ink blocks were ineffective, as text remained legible from the back. The final design, using 10 letters, 3 askew, in a thick sans-serif font, repeats the letters over and over. It uses fast-drying and waterproof permanent ink but is not recommended for glossy paper, which can smear ink.
What do experts think? It "certainly looks effective" for things like
mailing labels, said Rex Davis, director of operations at the Identity
Theft Resource Center, a nonprofit consultancy in San Diego. But he
said it may not be as easy to identify all the data that should be
obscured on forms like pre-approved credit or bank offers. Those papers,
he said, should be shredded.
Each stamp makes about 1,000 impressions before the pad must be replaced. Stamps
are $19.99 each; replacement pads, $5.99 each; (503) 748-8700 or idguardstamp.com.
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| Every weekend during the month of August, PLUS
will be showing off its amazing new product designed for security
consciences modern times, the Kes'pon ID Guard Stamp. Visit our cart
at Washington Square mall to see just how effective the Kes'pon is
at masking personal and private information. The Kes'pon cart is
located between Macy's and Dick's Sporting Goods. Buy a Kes'pon
stamp and receive a free colorful tote bag with the Kes'pon logo.
Demonstrator and sales people will be available from from 10am until
9pm on Saturdays and from 10am to 7pm on Sundays. |
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We will be exhibiting the new hit product
- Kes'pon - at the New Your International Gift Fair. Please come
and see how great it works.
Please see the linked PDF for more details.
View PDF |
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